Freakishly good copywriting tips that sell

I got sick last week and I’m still under the weather, so today I’m gonna get right to the point. 

How do you write copy that sells… without feeling like you’re succumbing to the skeezy marketing tactics that rub you the wrong way? 

Let’s face it, selling is a part of life. Even if you aren’t selling a product or service, if you’re a thought leader (or striving to be), you are at least selling people on your ideas, and encouraging others to “buy into” them. 

And if you ARE trying to market a product or service, then sales definitely matter. You can’t run or lead a business without them.

Yet I know many folks have an “it’s complicated” type of relationship with sales and marketing. 

Copywriting in particular can bring up a lot of questions and concerns. For one thing, copywriting isn’t easy. It’s a special skill! But it’s also a skill that can be misused. 

And if you’re a caring, values-oriented person who wants to remain authentic and connected to your audience, you might be hesitant to use traditional copywriting tactics to influence them. 

That’s why I wanted to have my latest guest, Zak Columber, on my podcast. 

Zak Columber helps online business owners earn more revenue through systematic customer research, well-crafted direct response copywriting, and authentic storytelling. His work as a marketing strategist and copywriter has driven over $6.8 million dollars in revenue to date.

Through our convo, Zak shows you exactly how he does it. He provides a ton of practical, down-to-earth tips and methods for writing better copy and getting to know your customers, in a human-centered, non-gross way. 

So if you’ve ever wondered:

- How do I get people to buy from me?

- Which words will sell? 

- How can I write in a way that gets people to take action? 

- How can I write sales copy that works, but isn’t sleazy or slimy? 

Or even

- How can I write effective sales copy without losing my authenticity (and feeling like a slime bag?)

You gotta check out this episode.

Stuff we cover:

🛒 How to inspire your audience to take action and buy from you, without resorting to sleazy tactics or making people feel worse about themselves

💗 How to build trust with your audience 

❓ Why customer research is so important, and how to do it. (Hint: Zak offers a bunch of specific questions you can ask when talking to customers — take notes!)

1️⃣ Zak’s #1 way to improve your marketing overall

✍️ Why copywriters can help — or massively mess up your business, and what you should know before hiring someone

👂 The importance of active listening, and how it can set you apart from 95% of other marketers

✉️ A simple template for writing subject lines that will get people to open your emails.

📱 Why marketing does not equal social media, and what you should do if your business relies heavily on social

😜 How to connect with your audience AND make room for your own unique personality and style. (Yes, authenticity matters, even in marketing!)

Have a listen: my website, Spotify, Apple, Amazon, and anywhere else you listen to podcasts.

Meanwhile, remember that your story can be used to help others. It probably already is.